A good backlink is the one which has relevance to the content in your website and your web page, as indexed and ranked by Google. If your webpage link has less than 30 other links to other websites, it will be ranked high. Directory submissions, posting articles, blogs and forums are some techniques which will fetch favorable rankings.
The Google page rank at the landing page of your link will acquire a quality backlink. You can be sure of receiving favorable backlinks through catalog submissions, for which, you have to choose the right category under which your link should be posted and you should also be able to get it posted on the first or second page of listings.
Posting articles, blogs and forums are some of the excellent techniques to receive quality backlinks. Of these, posting your link on forum pages helps in acquiring backlinks instantaneously, while blogs give more exposure to your site. Posting a high quality article in worthy article directories, according to the acceptable standards of search engines, also fetches good and quality backlinks.
While considering backlinks be careful in finding whether the webpage has a zero page rank, has more than 100 links, has same contents under diverse URLs, utilizes redirects/URL cloaking, has “no follow” or “no index” robots meta tag within the source code and has question marks in the URL (since they are not indexed by search engines). AVOID these backlinks.
Gradual accumulation of backlinks is always considered good. In order to achieve high search engine ranking, take care not to post your link on pages which open very slowly; pages with more than 100 links; and pages which list their results in alphabetical fashion (putting your link in such a place that it moves to a non relevant page later).
Which leads us to another important issue: having a user friendly website concept for your company. In most cases, this seems to be as important as a company’s physical location and in some cases, maintaining a website with features for the user’s easy access tend to become more important than an enterprise’s geographical address.
Part of the most important considerations in website creation and maintenance is a user friendly website design. In establishing a user friendly website, there are many things to prevent ineffectiveness which can be generally recognized through the five “DO NOTS” below.
First, less is more, especially when you are handling website fonts. Tiny fonts are nothing but an eye strain. Massive fonts, basically, would not strain a reader’s eyes but may constitute a finger sprain because of too much scrolling. And a font that is too fancy might have that aesthetic quality but attempt to avoiding such fonts in designing a user-friendly website since what is pleasing to look at might not be so pleasing to read.
Second, heavy use of graphics on your website’s pages isn’t a strategic move when you yearn to be user-friendly. Keep image use light and minimal for easy webpage loading. Not all users have the super speedy internet available at their disposal. Besides that, you would also save a lot of web server space; fewer graphic, more space which means a lot of electronic shelf for other facts needed by readers.
Third, loud colors, too dark or too bright colors are under this classification, must be prevented in web page designing. Monitors conflict in resolution specifications; a certain brightly colored image might look like a glowing depiction in ascertain monitor being used by some of your electronic visitors. It is always best to choose the colors which can be classified under the universally safe colors strata. User-friendly website designing requires that all users get to enjoy their visit without the eye sore.
Fourth, pop-up advertising and banner ads posted on your website mean money however it is never a favorable thing to keep on blocking the site entry of your readers with a band of pop-ups. What may be immediately beneficial to you might be bothersome to people who visit your website. On the case of banner ads, just remember that these banner ads show lots of graphical objects inserted in the web page. Go back to Rule 2 to remind you of the implications of heavy graphics. If you don’t overpopulate your site with these ads, then you’ll see your site swarming with constant and new visitors.
Lastly, consider this scenario; a reader waited for a minute or two for a web page to load only to end up on an introduction page with a link to your actual site and then he clicks it to wait for another minute. These splash or introduction pages must be avoided. Use a direct link for easy access to your website. After all, designing a user friendly website means giving value to your readers’ time.